Ranking & Performance
Cumulative TSR, profit and revenue — R0 → R6.
📊 R6 (final round): RedWave finishes 1st (TSR +28.6%, share $705.70), Grey steady in 2nd (+27.2%, $677.40). Round of explosive growth — Grey reached the LARGEST revenue in the league ($4.27B), the highest ROE (94.1%) and leads cumulative earnings ($3.62B). Grey's share rose from $171.95 to $677.40 over the game (+294%). Profit of $1.35B (2nd highest).
Ranking — Cumulative TSR R6
| # | Time | TSR | Share Price |
|---|---|---|---|
| 1 | RedWave | +28.60% | $705.70 |
| 2 | Grey | +27.20% | $677.40 |
| 3 | Oro | +19.40% | $470.50 |
| 4 | Blue | +17.50% | $416.00 |
| 5 | Orange | +13.60% | $335.50 |
| 6 | Green | +11.20% | $314.00 |
P&L Resumido — R6 (k USD)
| Métrica | Grey | Red | Oro | Blue | Green | Orange |
|---|---|---|---|---|---|---|
| Revenue | 3,017 | 3,225 | 2,629 | 1,970 | 2,170 | 2,181 |
| EBITDA | 1,090 | 1,297 | 867 | 734 | 942 | 763 |
| EBITDA% | 36.1% | 40.2% | 33.0% | 37.3% | 43.4% | 35.0% |
| Profit | 734 | 839 | 546 | 441 | 511 | 536 |
| ROS% | 24.3% | 26.0% | 20.8% | 22.4% | 23.5% | 24.6% |
| Gross M% | 48.3% | 55.5% | 47.0% | 51.4% | 52.1% | 44.1% |
| Equity R% | 55.4% | 54.3% | 60.6% | 56.9% | 60.9% | 70.6% |
| ROE | 57.7% | 70.3% | 39.6% | 60.4% | 54.4% | 53.7% |
Cumulative TSR p.a. (%)
Net Profit (k USD)
Global Revenue (k USD)
TSR Grey (2nd)
+27.20%
Red leads (+28.6%)
Profit R6
1,345,450
k USD — 2nd league-best
Revenue R6
4,272,233
k USD — LARGEST in the league!
Share Price R6
$677.40
vs $171.95 inicial (+294%)
Markets & Demand
Quick reference by market + total demand and technology mix.
🇺🇸 USA
Demand total R210,316k un.
Tax / Tariff38% · $0
Moeda · Driver #1USD · Promotion
Promotion
high ⭐
Features
medium-high
Price
medium
No tariff. High response to advertising. T2 growing. Grey is 2nd (17%).
🌏 Asia ⚡
Demand total R222,340k un.
Tax / Tariff import.15% · $22/un.
Moeda · Driver #1RMB · Price
Price
crítico ⭐
Features
low
Promotion
medium
Largest and fastest. Tariff $22/un. de USA. Tax 15%. Grey 2nd (19.6%).
🇪🇺 Europe
Sales R2 (sold)10,190k un.
Demand R2 (total)10,616k un.
Tax / Tariff import.31% · $12/un.
Moeda · Driver #1EUR · Features
Features
crítico ⭐
Promotion
high
Price
medium
No local production. Highest features requirement. Grey 1st (18.1%) in R2.
🇺🇸 USA — Total Demand (k un.) R0→R1: +23% R1→R2: +16%
🌏 Asia — Total Demand (k un.) R0→R1: +51.5% R1→R2: +22.5%
🇪🇺 Europe — Total Demand (k un.) R0→R1: -7% R1→R2: +5%
Detalhe por technologia
Tech 1
Tech 2
Tech 3
Tech 4
🇺🇸 USA — demand by tech (k un.)
🌏 Asia — demand by tech (k un.)
🇪🇺 Europe — demand by tech (k un.)
ℹ T2 debuted in R1 and grows across all regions. T3 debuted in R3 and grew in R4 (Asia: 4.104k). T4 debuted in Europe in R2 (Red) e explodiu na R3 (1.681k = 17% of the market europeu).
Technology Mix by Region — % of total demand per round
Tech 1
Tech 2
Tech 3
Tech 4
Pricing Strategy
Price evolution by company and product.
Pricing Strategy Summary — R6
| Time | T1 USA | T1 Asia | T1 Eur | Posicionamento | Strategy R6 |
|---|---|---|---|---|---|
| Grey | $240 | — | €175 | Premium seletivo | Exited T1 Asia · focus on high-margin T2/T3 |
| Green | $229 | 1.599 | €170 | Volume + T3 | Average price across the board + T3 bet |
| RedWave | $250 | 1.600 | — | Premium | Exited T1 Europe · T2+T4 premium |
| Blue | $199 | 1.300 | €160 | Price low | Lowest price in the league in all 3 markets |
| Orange | $280 | 1.800 | €170 | Premium s/ suporte | Highest price but MS fallsndo |
| Oro | $270 | 1.490 | €190 | Premium+features | Highest Europe price with 6 features — works |
USA
Asia
Europe
Price Tech 1 — USA (USD)
Price Tech 2 — USA (USD)
Price Tech 3 — USA (USD)
Price Tech 4 — USA (USD)
Features Tech 1 — USA (evolution)
Price Tech 1 — Asia (RMB)
Price Tech 2 — Asia (RMB)
Price Tech 3 — Asia (RMB)
Price Tech 4 — Asia (RMB)
Features Tech 1 — Asia (evolution)
Price Tech 1 — Europe (EUR)
Price Tech 2 + Tech 4 — Europe (EUR)
T4 R6: Red €475 · Blue €529 · Grey €420 · Orange €449
Price Tech 3 — Europe (EUR)
Price Tech 4 — Europe (EUR)
Features Tech 1 — Europe (evolution)
Marketing (Promotion)
Promotion spend by company, region and product (k USD).
🇺🇸 USA
High importsnce
- Highest response to advertising in the league
- Benchmark: 3–5% of regional revenue
- Grey R2: 6.96% — above ideal, review ROI
- Those who invest more in promo capture more share
🌏 Asia
Average importsnce
- Price-sensitive consumer — marketing is secondary
- Benchmark: 2–4% of regional revenue
- Grey R2: 2.76% — bem posicionado
- No point spending more here, focus on price
🇪🇺 Europe
High importsnce
- Features are the main sales driver
- Promotion supports, but does not replace quality
- Benchmark: 3–5% of regional revenue
- Grey R2: 3.83% — within ideal range
Total Promotion — USA (k USD)
Total Promotion — Asia (k USD)
Total Promotion — Europe (k USD)
% of Revenue — USA zona 3–5%
% of Revenue — Asia zona 3–5%
% of Revenue — Europe zona 3–5%
Production & Costs
Unit cost, capacity, unmet demand and logistics.
Unit Costs
Capacity
Unmet Dem.
Logistics
In-house Unit Cost — Tech 1 USA (USD) · R0 → R6
Average Cost per Unit Sold — Tech 1 (USD)
Average Cost per Unit Sold — Tech 2 (USD) · R1→R6
Products & R&D
Technology portfolio, features and strategy by company.
🏆 Grey and RedWave the only ones with T2 in all 3 markets since R1. Oro joined in R2 with record profitorde (357M). Green and Blue still without T2. 🚨 RedWave launched Tech 4 in Europe in R2 — 161k units at €700 (1 feature). Only one with T4 in the league — sign that it is developing technology far ahead of competitors.
Portfolio — R6 (2 slots per market)
| Team | USA | Asia | Europe | Distinct Techs | Strategy |
|---|---|---|---|---|---|
| RedWave | T2 + T4 | T2 + T4 | T2 + T4 | 2 techs | T2+T4 champion — league winner |
| Grey | T2 + T4 | T3 + T4 | T2 + T4 | 3 techs | No T1 — premium T2/T3/T4 |
| Oro | T2 + T3 | T2 + T3 | T2 + T3 | 2 techs | Consistent T2/T3 across markets |
| Blue | T1 + T4 | T1 + T4 | T4 | 2 techs | No T2 — focus T1/T4 |
| Orange | T1 + T4 | T1 + T2 | T1 + T4 | 3 techs | Broad T1 base + T2/T4 |
| Green | T1 | T1 + T3 | — | 2 techs | Volume play T1/T3 · no Europe |
ℹ R&D in CESIM is invested globally — no breakdown by country or product available in the spreadsheets. The value impacts all technologies shouldloped by the company in that round.
R&D Investment — R0 → R6 (k USD)
R&D como % of Revenue — R1 → R6
🇺🇸 USA — Features by Company
Tech 1
Tech 2
Tech 3
Tech 4
🌏 Asia — Features by Company
Tech 1
Tech 2
Tech 3
Tech 4
🇪🇺 Europe — Features by Company
Tech 1
Tech 2
Tech 3
Tech 4
Strategy by Company
Summary of strategies, latest moves and signals from each competitor.
Promotion Tech 3 — R6 (k USD)
USA T3
Asia T3
Promotion Tech 4 — R6 (k USD)
USA T4
Europe T4
Grey — You 🥇
1st TSR +33.86%Profit 450MShare $308
Posicionamento
Only company with T2 in all 3 markets since R1 e profitable. Highest promotion R1 (83M). Gross margin 56.7% in R2 — a league-best.
Latest moves (R2)
- T2 in all 3 markets — prices competitive
- T2 Asia grew: 417k→1,009k units
- 2 plants Asia (R6)
- R&D moderado (226M R1)
Attention / Risks
- Grey has 2 Asia plants vs 10 for Green in R6
- Asia T4 margin thin (32%) — expensive imports
- RedWave has the cheapest T2 in the USA ($350)
Oro 🥈 — Biggest recovery
2nd TSR +6.57%Profit 357M R2
Posicionamento
Went from last (TSR -13.94%) to 2nd in one round. Launched T2 in all 3 markets in R2 with good pricing and efficiency cost. 2 plants Asia planned.
Latest moves (R2)
- T2 in all 3 markets — 23.9% share Eur T2
- Price competitivo Asia T1 (1,600 RMB)
- plants Asia confirmadas (R6)
- Profit 357M — 2nd highest
Strategic signals
- 📈 plants Asia = cost advantage in R6
- 📈 T2 well priced — should grow
- ⚠ No T4 presence — missing the top segment
- 🎯 In R6 attacks Grey directly
RedWave
3rd TSR -2.60%Loss -680MEquity 10.8%
Posicionamento
Apostou tudo on R&D (>1B in R2). Has T2 in all 3 markets with more features than Grey. Largest revenue in the league (2,150M) but equity at 10.8% — risco de insolvência.
Latest moves (R2)
- Abandonou T1 Europe completamente
- T2 Europe: 49.65% share — domínio
- Promotion 195M — 9% of revenue
- 3 plants Asia (R6)
Strategic signals
- ⚠ Equity 10.8% — near collapse
- 📈 Superior features in all markets
- 📈 plants Asia = big advantage in R5/R6
- 🎯 If it survives financially, it's a real threat
Green One
5th TSR -7.65%Loss -68M6 plants Asia R6!
Posicionamento
Largest volume T1 but no T2. Ran 10 plants in Asia in R6 — the highest capacity investment in the league. If it launches T2, it can recover quickly.
Latest moves (R2)
- Still no T2 — losing global share
- 6 plants Asia confirmadas (R6)
- R&D pesado já capitalizado
- Highest overall promotion R2 (88M)
Strategic signals
- ⚠ No T2 = TSR going more negative
- 📈 6 Asia plants = highest long-term threat
- 🎯 Red champion in R6 with profit 1.40B + share $705.70
Blue
4th TSR -4.00%Loss -317MNo T2 · No Asia presence
Posicionamento
Aggressive pricing strategy — cheapest in the league in Asia (1,200 RMB) and USA ($199 in R2). Captured 24.29% share in Asia T1 in R2. Invested pesado on R&D (539M) but still without T2. Only one no plants in Asia planned.
Latest moves (R2)
- Price T1 Asia 1,200 RMB — lowest in the league
- Price T1 USA $199 — lowest of the market
- Dominated Asia T1 with 24.29% share
- R&D 539M — 2nd league-best
- No T2 and no Asia plants confirmed
Strategic signals
- ⚠ No T2 — loses the entire premium segment
- ⚠ No Asia — $22/unit tariff erodes margin as demand grows
- 📈 Asia T1 leadership real but fragile (any player that lowers price is a threat)
- 🎯 Red venceu the game in R6
Orange
6th TSR -11.39%Loss -343MEquity 24.5%
Posicionamento
Worst TSR in the league. Invested 594M on R&D in R2 (league-best) without proportional return. Exited T1 Europe in R2. Errou pricing sistematicamente — T2 a $0 in the USA in R1 (zero sales), T2 Asia a 3,200 RMB in R1 (share mínimo). Equity at 24.5% — critical financial situation.
Latest moves (R2)
- Exited T1 Europe — focus on T2
- R&D 594M — league-best in R2
- T2 Europe: 426k unmet demand
- 2 plants Asia (R6)
- Cut T2 Asia price to 2,500 RMB
Strategic signals
- ⚠ Worst TSR in the league — worst situation
- ⚠ Equity 24.5% — below healthy
- ⚠ Left 426k of T2 demand unmet in Europe
- 📈 plants Asia in R6 reduzem costs
- 🎯 Would need radical pricing correction to survive
Competitive Map — Summary R6
| Time | TSR Acum. | Portfolio | Plants Asia | Cash | Saúde Fin. | Position vs Grey |
|---|---|---|---|---|---|---|
| RedWave | +28.60% | T2·T4 | 4 | $1.95B | Leader (ROE 93.5%) | 1st — share $705.70, profit $1.40B |
| Grey | +27.20% | T2·T3·T4 | 2 | $2.36B | Excellent (ROE 94.1% — highest!) | — (2nd, revenue leader $4.27B) |
| Oro | +19.40% | T2·T3 | 3 | $1.77B | Solid (ROS 35%) | 3rd — share $470.50 |
| Blue | +17.50% | T1·T4 | 0 | $1.31B | Strong (ROE 91.2%) | 4th — no Asia plant |
| Orange | +13.60% | T1·T2·T4 | 2 | $1.02B | Good (div yield 7.9%) | 5th — highest dividend yield |
| Green | +11.20% | T1·T3 | 10 | $1.08B | Recovered (profit 718M) | 6th — 10 plants Asia, back to positive |
Sales Drivers — Price vs Marketing vs Features
Correlation analysis between price, promotion, features and sales volume by region.
🇺🇸 USA
Price dominates
PRICE vs Sales
-0.78
↓ price = ↑ sales
MARKETING vs Sales
+0.72
↑ promo = ↑ sales
FEATURES vs Sales
-0.25
weak effect
In the USA, ambos importsm — price has a strong negative correlation (-0.78) and strong positive promotion (+0.72). Cutting price AND investing in marketing simultaneously is a winning combination. Blue proved it: $199 + 40k promotion = 1,942k sales in R2.
🌏 Asia
Price is crítico
PRICE vs Sales
-0.94
correlation fortíssima
MARKETING vs Sales
+0.22
correlation weak
FEATURES vs Sales
-0.71
more features = price highest
In Asia, price is almost everything (-0.94). Promotion has marginal impact (+0.22). Blue spent only 8k on promotion but with price 1,200 RMB. Dominated with 4,523k units. Grey and Green at 1,600 RMB tie on volume despite promotion differences.
🇪🇺 Europe
Features dominateste ⭐
PRICE vs Sales
+0.09
without correlation
MARKETING vs Sales
-0.22
weak / no pattern
FEATURES vs Sales
+0.98
driver principal ⭐
In Europe, price and promotion do not explain sales with current data. The real driver is número de features — most quality-demanding market. Companies with more features (4–5) sell more regardless of the price. Insufficient data for robust correlation (only 3 rounds).
Sales Correlation Evolution — by cumulative round
📊 Correlation calculated cumulatively: "up to R1" uses R1 data only (6 obs/region), "up to R2" uses R1+R2 (12 obs/region). Values between -1 and +1: the closer to ±1, mais forte o efeito.
🇺🇸 USA
🌏 Asia
🇪🇺 Europe
Reading the data
USA: price grows in importsnce (-0.67→-0.80), promotion falls (1.0→0.51), features correlation negativa (price e features se confundem). Asia: price dominates (-0.97→-0.86), features also negative — consumer wants cheap above all. Europe ⭐: features confirmed as the main driver (+0.98 in R1 → +0.66 in R2) — the highest positive correlation in the dataset. Mais features = mais sales in Europe.
Comparative Summary — All Companies
🇺🇸 USA
🌏 Asia
🇪🇺 Europe
Tech 1
Tech 2
Tech 3
Tech 4
Destaque:
Features
Price
Promotion (k USD)
Sales (k un.)
By Region View
Consolidated panel by market — market share, price, features, promotion and sales with olhar evolutivo.
🇺🇸 USA
🌏 Asia
🇪🇺 Europe
🇺🇸 USA — Driver: Price+Promo · R6: T1=3.757k · T2=4.751k · T3=233k · T4=5.144k (T4 highest!)
Ver:
📊 Overview
Tech 1
Tech 2
Tech 3
Tech 4
Market Share Total — USA (%)
Total Demand — USA (k un.)
Price Tech 1 — USA (USD)
Total Promotion — USA (k USD)
Features Tech 1 — USA
Total Sales — USA (k un.)
Products available in USA — R6
| Team | Products (price, features) |
|---|---|
| Grey | T2 ($309, 5f) + T4 ($439, 5f) |
| Green | T1 ($189, 3f) |
| RedWave | T2 ($320, 7f) + T4 ($450, 7f) |
| Blue | T1 ($199, 4f) + T4 ($474, 3f) |
| Orange | T1 ($190, 3f) + T4 ($399, 2f) |
| Oro | T2 ($339, 5f) + T3 ($520, 3f) |
Contribution Margin
Margin analysis by company, region and product — revenue minus variable costs (manufacturing, features, transport, promotion).
Overview
🇺🇸 USA
🌏 Asia
🇪🇺 Europe
By Product
Margins Summary — R6
| Time | Gross Margin% | EBITDA% | ROS% | CM% USA | CM% Asia | Revenue | EBITDA k |
|---|---|---|---|---|---|---|---|
| Grey | 49% | 17.2% | 4% | 68.0% | 48.4% | 1,994k | 343k |
| RedWave | 55% | 46.8% | 31% | 60.4% | 61.2% | 2,736k | 1,281k |
| Oro | 50% | 35.8% | 19% | 58.7% | 51.7% | 1,796k | 643k |
| Blue | 52% | 26.9% | 11% | 64.9% | 56.3% | 1,658k | 446k |
| Green | 51% | 27.0% | 12% | 59.8% | 36.8% | 1,708k | 462k |
| Orange | 44% | 30.8% | 13% | 54.1% | 31.1% | 1,399k | 430k |
Gross Margin % — Evolution R0→R6
EBITDA % of Revenue — Evolution R0→R6
Return on Sales (ROS%) — Evolution R0→R6
EBITDA Absoluto (k USD) — Evolution R0→R6
TSR Analysis — Total Shareholder Return
TSR breakdown by component (price appreciation + dividends + interest). Formula CESIM: TSR p.a. = [(P_final + Div_acum + Interest_div) / P_inicial]^(1/N) − 1. N=3 rounds · P₀=$171.95 · Taxa interest=6% a.a.
🏆 Ranking
🔬 Breakdown
📈 Share Price
💰 Dividends
💹 Valuation
🎯 Leader's Drivers
Cumulative TSR p.a. — Evolution R0→R6
Ranking Final R6 — TSR p.a. (%)
In R5 the podium holds: RedWave 1st (+24.9%), Grey steady in 2nd (+21.6%). Grey has the 2nd highest price appreciation (+19.54pp) and the highest dividend contribution in the league (+2.06pp, $300M paid). The gap to Red narrowed on appreciation, but Red paid a record dividend ($700M).
| # | Time | TSR R6 | Δ price | Div+Interest | Share Price | Mkt Cap |
|---|---|---|---|---|---|---|
| 1 | RedWave | +28.60% | +26.53% | +1.92% | $705.70 | $20.47B |
| 2 | Grey | +27.20% | +25.67% | +1.43% | $677.40 | $18.26B |
| 3 | Oro | +19.40% | +18.27% | +1.02% | $470.50 | $12.77B |
| 4 | Blue | +17.50% | +16.30% | +1.20% | $416.00 | $12.27B |
| 5 | Orange | +13.60% | +12.50% | +1.10% | $335.50 | $10.07B |
| 6 | Green | +11.20% | +10.35% | +0.85% | $314.00 | $8.95B |
Valuation Breakdown by company — R6 (same calculation as CESIM)
| Component | RedWave | Grey | Oro | Blue | Orange | Green |
|---|---|---|---|---|---|---|
| P₀ — Share price inicial | $171.95 | $171.95 | $171.95 | $171.95 | $171.95 | $171.95 |
| P_final — Share price R6 | $705.70 | $677.37 | $470.55 | $416.02 | $335.55 | $314.03 |
| Cumulative dividends / share | $64.02 | $43.33 | $23.72 | $32.70 | $33.33 | $8.33 |
| Interest on dividends | $2.80 | $4.16 | $1.06 | $1.48 | $0.61 | $1.16 |
| Numerador (P+D+J) | $772.53 | $724.86 | $495.33 | $450.21 | $369.50 | $323.52 |
| Múltiplo (Num/P₀) | 4.4929 | 4.2157 | 2.8807 | 2.6183 | 2.1489 | 1.8816 |
| TSR p.a. (×^1/6 −1) | +28.5% | +27.1% | +19.3% | +17.4% | +13.6% | +11.1% |
Margin Breakdown by Product × Region
Contribution margin (CM) of each Grey product: revenue − production/imports − transport/tariffs − features − promotion. Mostra exatamente quais produtos geram mais resultado. Data R6.
💡 Where Grey makes money (R6): European premium products keep leading — T4 Europe (CM $716k, 61%) and T2 Europe ($485k, 63%). Grey now LEADS T4 Asia (47.7% of the market). Grey has no T1 anywhere — its portfolio is premium T2/T3/T4. The T4 Asia margin ($139k, 32%) is the weakest — newly launched, expensive imports. Total CM R6: $2.25M.
Contribution Margin by Product — R6 (k USD)
Margin % (CM / Revenue) by Product — R6
Products with high margin % are the most efficient. European premium products (T2/T4) e o T3 Asia leadsm. Asia T1 is the weakest (expensive imports).
Full margin breakdown — Grey R6 (k USD)
| Produto | Revenue | Production | Imports | Transp/Tariff | Features | Promotion | CM | CM% |
|---|---|---|---|---|---|---|---|---|
| Eur T4 | 1177.6 | 0 | 336.8 | 22.1 | 63.0 | 40 | 715.7 | 60.8% |
| Eur T2 | 771.0 | 0 | 169.7 | 19.7 | 56.3 | 40 | 485.3 | 62.9% |
| Asia T3 | 776.6 | 354 | 0.0 | 0.0 | 17.6 | 22 | 383.3 | 49.4% |
| USA T4 | 593.7 | 260 | 0.0 | 0.0 | 40.6 | 26 | 267.0 | 45.0% |
| USA T2 | 519.1 | 182 | 0.0 | 0.0 | 50.4 | 30 | 256.5 | 49.4% |
| Asia T4 | 434.3 | 0 | 207.5 | 33.4 | 38.8 | 15 | 139.5 | 32.1% |
| TOTAL | 4272.2 | 2247.3 | 52.6% | |||||
Cost composition by product — R6 (% of revenue)
ProductionImportsTransp/TariffFeaturesPromotionMargin
CM% Evolution — R5 vs R6 by product
Portfolio change: in R4 Grey exited premium T1 USA and entered T4 Europe strongly (70% margin). Asia migrated from T2 to T3 (margin rose from 14% to 55%).
Strategic margin insights
🏆 Europe is the goose that lays golden eggs
T2 + T4 Europe total $556k of CM (49% of the total), with margins of 63% and 70%. They are imported products but with low transport/tariff (€ → Europe) e price premium. Reforçar presença aqui.
⚠️ Asia T1 destrói valor relativo
Despite $313k of revenue (2nd highest), the CM is only $84k (27%) — the worst margin. Imports ($136k) + transport/tariff ($58k) consomem 62% da revenue. Produzir localmente in Asia ou sair do T1 lá resolveria.
📈 T3 Asia bet paid off
O T3 Asia is at 55% of margin (vs T2 which had 14% in R3). A technology migration paid off — productio local + price premium + low cost de feature.
💲 T2 USA is the pilar de volume
Largest individual revenue ($492k) with solid margin of 52%. Own production (no imports) keeps cost under control. Portfolio anchor product.